Forecast Report

Canadian Online Retail Forecast, 2014 To 2019

Canadian Online Retail Set To Reach $39 Billion By 2019

October 14th, 2014
With contributors:
Lily Varon , Zia Daniell Wigder , Rebecca Katz , Jeff Wray

Summary

Online retail in Canada is fast picking up steam, with a compound annual growth rate (CAGR) over the next five years almost five times higher than the tepid growth of brick and mortar sales across the nation. Canadian consumers will spend C$22.3 billion online by the end of 2014 — Forrester predicts this figure will reach C$39.9 billion and represent 9.5% of total retail transactions in Canada by 2019. This growth will be facilitated by a number of factors including a maturing assortment of US and international brands operating tailored online stores for Canadians, the launch of all-new or revamped online stores from incumbent Canadian retailers, a weaker Canadian dollar tempering cross-border online shopping, and a newfound confidence that Canadian online shopping experiences have finally come of age. This report takes a look at these factors and provides guidance to eBusiness professionals looking to grow online businesses in Canada.

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