Report

Can't Pay, Won't Pay: Why Paid Digital Content Isn't Working

Use SPARC To Create Digital Content Experiences That Users Will Pay For
February 17th, 2011
With
Mark Mulligan
and Annie E. Corbett

Summary

Sales of paid digital content have stalled, although consumer demand for many services is still growing. Despite a clear and profound shift in the way we access and consume media content, traditional content providers have, on the whole, failed to adapt t

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