Case Study: BBVA Drives Online Banking Use With Game Mechanics
August 12, 2013
Why Read This Report
BBVA wanted to increase customer understanding and use of online banking. By employing a range of game mechanics — challenges, prizes, and leadership boards — the bank's digital marketing team has delivered remarkable results. Compared with non-game customers, BBVA Game users spend more time on-site, conduct more online transactions, buy more products, and report higher overall satisfaction. In recognition, BBVA's senior management voted Game the bank's Biggest Business Impact project of the year. Read this report to understand how game mechanics can drive use of digital services at your institution.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Also in Collection: Game Mechanics In Financial Services
Digital Financial Services Teams Should Embrace Game Mechanics
February 7, 2014 | Benjamin Ensor
Engage Investors With Game Mechanics
August 1, 2014 | Bill Doyle
Table of Contents
- Situation: BBVA Wanted To Increase Use Of Online Banking
- Best Practice: BBVA Launched BBVA Game To Drive Online Banking Use
- Results: BBVA Reports Impressive Metrics Across A Range of Activities
- Next Steps: BBVA Continues To Extend And Improve BBVA Game
- Not Even Bankers Should Ignore Game Mechanics
- Related Research Documents