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Case Study: BBVA Takes An Iterative Approach To Innovation

Become An Innovator Through A Test-And-Learn Approach

July 30, 2015

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Why Read This Report

Global, complex, and highly regulated financial services firms find it hard to innovate. With a string of digital innovations since 2008, BBVA has shown how to overcome these obstacles. BBVA's digital executives have benefited from a strong vision and mandate from the bank's CEO and chairman, but such support isn't enough by itself. BBVA has continuously adjusted its innovation program, adopting a test-and-learn approach. The bank's journey shows that it doesn't matter where you start; depending on your priorities, skills, and appetite for change, the initial push could come from technology management or the business. What is important is to get started and then continue to adjust your strategy. Read this report to learn how to set up and adjust your innovation program.

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Also in Collection: The Digital Financial Services Innovation Series

Table of Contents

  • Situation: BBVA Sees Innovation As Intrinsic To Digital Transformation
  • Best Practices: BBVA Epitomizes The Test-And-Learn Approach
  • Results: Metrics For Innovation And Digital Transformation Merge
  • Next Steps: BBVA Focuses On Creating Additional Customer Value
  • Recommendations

  • Adopt A Test-And-Learn Approach To Mimic BBVA's Success
  • Supplemental Material

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