Case Study

Case Study: Bing Mobile Campaign Syncs With Target Audience

Microsoft Matches Audience Habits In Interactive Search Engine Ads

August 6th, 2009
NS
Neil Strother
With contributors:
Emily Bowen , Zach Hofer-Shall , Josh Bernoff

Summary

Microsoft demonstrated a keen understanding of mobile marketing best practices when it launched its Bing for mobile campaign in conjunction with the kickoff of its new online search engine. These best practices include matching the campaign with your target audience, keeping the message simple, integrating with other channels, and using a richer advertising format.

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