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For eBusiness & Channel Strategy Professionals

Case Study: DBS Bank Fosters A Customer-Led Innovation Culture

Multidisciplinary Programs Help Employees Become Digital Innovators

April 5, 2016

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Why Read This Report

Rapid, customer-led innovation is critical to remaining relevant in the age of the customer, but most organizations suffer from innovation inertia. Overcoming this inertia requires an organization to engage its entire staff — no matter what their role or expertise — in solving digital business challenges. DBS Bank, Southeast Asia's largest bank, embarked on a multiyear journey to transform its 22,000 employees into an innovation engine. This report helps eBusiness professionals understand the key components of the innovation program and the lessons DBS has learned so far.

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Table of Contents

  • Situation: Cultural Hurdles Slow Digital Transformation Initiatives
  • Solution: Design A Compelling Innovation Program For The Business
  • Results: DBS Achieved Early Innovation Successes
  • Next Steps: Accelerate And Scale The Innovation Programs
  • Recommendations

  • Build An Innovation Team As A Change Agent
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