Case Study

Case Study: E-LOAN Finds Success In Targeting Application Abandoners

Communication Timeliness Is The Key To Success In Converting Abandoners

Brad Strothkamp
and
Nov 5, 2008  

Summary

E-LOAN is one of the few financial firms to take application abandonment seriously. Consumers who abandon applications receive two follow-up emails encouraging them to complete the process. The result has been a 28% increase in completed applications.

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