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For CIOs

Case Study: Haier Builds An Adaptive Enterprise

How A Global Manufacturer Delivers Future-Focused Customer Obsession

June 12, 2020


Why Read This Report

Customer-obsessed firms are winning today — but applying the methods that put them in this position doesn't assure their future success. To increase their chances of success, firms must embrace an adaptive strategy, reconfiguring their underlying business concepts to enable future customer obsession. Haier's adaptive strategy helps the company win today — even during the COVID-19 crisis — and prepare for tomorrow's opportunities. This case study shows CIOs and other execs how to foster adaptiveness from the organizational, marketing, and technology perspectives.

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Table of Contents

  • Customer-Obsessed Firms Will Win With An Adaptive Strategy
  • Situation: Haier Had To Respond Faster To Changing Customer Needs
  • Approach: Haier Differentiates And Wins With An Adaptive Strategy
  • Results: Use Haier's Success To Guide Your Transformation
  • Recommendations

  • Future-Fit Your Business Strategy
  • What It Means

  • Haier's Platform Business Transforms Entire Industries
  • Supplemental Material
  • Related Research Documents

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