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For Customer Experience Professionals

Case Study: Health Leads Builds A New Customer Experience Ecosystem

Health Leads Marries Customer And Resource Databases With Social Technologies To Address Patients' Socioeconomic Issues

July 2, 2014

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  • By TJ Keitt
  • with John Dalton,
  • Curt Nichols

Why Read This Report

Health Leads is a Massachusetts-based nonprofit that seeks to improve healthcare for low-income communities. To this end, Health Leads deploys 1,000 college student Advocates to help patients in seven cities access and use various social services. But this new patient care ecosystem only works if what is known about the patient's issues can be mapped to the right resources and people, quickly. Health Leads built this new ecosystem with an enterprising approach to preventive care, people, and technology.

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