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For eBusiness & Channel Strategy Professionals

Case Study: Home Buying With Mobile Augmented Reality

Commonwealth Bank Generates Leads With Convenient Mobile Services

December 22, 2011

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  • By Julie A. Ask
  • with Patti Freeman Evans,
  • Amelia Martland,
  • Douglas Roberge

Why Read This Report

Commonwealth Bank of Australia is generating 1% of its overall mortgage leads by using mobile augmented reality (AR) within a homebuyer's research application to enhance its home-buying service. This implementation delivers content in a richly relevant, intuitive, and convenient way and has fostered more than 212,000 downloads of the application. A significant part of Commonwealth's overall strategic approach, the mobile service allows the bank to connect with consumers very early in the purchase cycle. The app offers licensed information of actual selling prices and closing dates as well as estimated current values. Commonwealth focused on key customer needs first and then found technology that would help it meet those needs, rather than the reverse, which often trips up eBusiness professionals looking to drive customer value.

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