Trends Report

Case Study: How Barclaycard Helps Customers Manage Their Spending

Barclaycard Offers State-Of-The-Art Spending Categorization And Reporting

January 11th, 2011
Vanessa Niemeyer, Ph.D., null
Vanessa Niemeyer, Ph.D.
With contributors:
Benjamin Ensor , Beth Hoffman

Summary

In August 2009, Barclaycard rolled out its new secure Web site, mybarclaycard, offering state-of-the-art functionality for managing credit cards online. The site combines excellent online banking features with online personal financial management functionality such as spending categorization and graphical spending reports. Barclaycard's new functionality drives online use and customer engagement. eBusiness executives at financial firms who want to follow leaders like Barclaycard with comparable functionality should set clear strategic objectives, take a step-by-step approach, obsess about usability, and provide actionable advice.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.