Save or Share this Report

For eBusiness & Channel Strategy Professionals

Case Study: How Kohl's Operationalizes Its Digital Strategy

May 31, 2017

Primary author headshot


Why Read This Report

Expanding digital shopping channels, downward pricing pressures, and heightened consumer and investor expectations are disrupting traditional brick-and-mortar retailers. This case study provides digital business professionals with an overview of the steps that Kohl's is executing to generate incremental sales and margins through the seamless integration of its stores and digital experiences.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).


Recommended Research