Case Study: How SNS Bank Put The Web At The Heart Of Its New Multichannel Strategy
October 4, 2010
Why Read This Report
To achieve its goal of becoming the best self-service bank in the Netherlands, SNS Bank developed an innovative multichannel banking strategy that puts the Web at the center of the customer relationship. It launched an integrated public and secure site with state-of-the-art functionality; reorganized its branches into a network of lean, cashless banking shops that serve as a physical extension of the Web; introduced a mobile sales force that specializes in selling complex products from both the bank itself and other providers; and implemented a state-of-the-art cross-channel marketing campaign management platform. With this new strategy, SNS Bank adapts to changing channel behavior, eliminates channel conflict, and increases marketing effectiveness. SNS Bank expects that the new strategy will generate some clear business results by the end of 2012.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Also in Collection: Best Practices In Multichannel Marketing, Sales, And Service
Design Better Cross-Channel Banking Journeys
April 13, 2016 | Peter Wannemacher
Five Common Pitfalls Of Bank Sales Sites And How To Avoid Them
March 2, 2016 | Alyson Clarke
Best Practices In Mortgage Sales
February 23, 2015 | Alyson Clarke
Banks Should Use ATMs To Boost Sales
November 8, 2013 | Oliwia Berdak
Case Study: Digital Solutions Help Migdal's Agents To Master A Multi-Touchpoint World
January 5, 2012 | Benjamin Ensor
Case Study: Hapoalim Injects A Human Touch Into Digital Banking
May 25, 2012 | Tiffani Montez
Case Study: Zions Bank Lowers Attrition Through Multichannel Onboarding
July 23, 2012 | Brad Strothkamp
Best Practices In Multichannel Financial Services Sales
September 29, 2011 | Vanessa Niemeyer, Ph.D.
A Strategic Approach To Onboarding Financial Service Consumers
February 6, 2012 | Brad Strothkamp
Application Prefill Increases Sales Conversion
November 24, 2008 | Chad Mitchell
Case Study: New York Life's eBusiness And Agents Live Happily Ever After
February 20, 2009 | Chad Mitchell
Case Study: Customer Centricity Drives Esurance’s eBusiness Strategy
March 23, 2009 | Chad Mitchell
Case Study: ING Delivers Personalized Product Offers Across Channels In Real Time
October 27, 2009 | Alexander Hesse
Case Study: Skandia UK Evolves Online And Improves Multichannel Communications
May 4, 2010 | Chad Mitchell
Case Study: How Postbank Uses Multiple Channels To Follow Up Online Applications
December 7, 2010 | Vanessa Niemeyer, Ph.D.
Table of Contents
- SNS Bank Wants To Become The Best Self-Service Bank In The Netherlands
- SNS Bank's Strategy Addresses A Range Of Major Challenges
- SNS Bank Shows Some Clear Best Practices In Executing Its Strategy
- Related Research Documents