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For CIOs

Case Study: Mobike Leverages IoT To Bypass Gridlock

Innovate With The Internet Of Things To Deliver True Value To The Customer

April 26, 2017

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Why Read This Report

Companies in all industries are increasingly looking beyond cost savings to deliver customer value with the internet of things (IoT). IoT products need not be technically complex, but they do have to be customer-obsessed. This case study examines a rapidly growing company named Mobike to unveil how it leverages IoT technologies to intelligently solve a long-standing headache in big cities: the "last mile" problem. CIOs and other business leaders can learn from Mobike's experiences when planning the development of their own IoT solutions.

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Table of Contents

  • Challenge: City Commuters' Lifestyle And Efficiency Are Gridlocked
  • Solution: Bike-As-A-Service Offers An IoT-Enabled Breakthrough
  • Result: Customer Satisfaction, Media Attention, And Happy Officials
  • Recommendations

  • Design Customer-Obsessed IoT Solutions From The Outside In
  • Supplemental Material
  • Related Research Documents