Save or Share this Report

For CIOs

Case Study: Mobike Leverages IoT To Bypass Gridlock

Innovate With The Internet Of Things To Deliver True Value To The Customer

April 26, 2017

Primary author headshot

Authors

Why Read This Report

Companies in all industries are increasingly looking beyond cost savings to deliver customer value with the internet of things (IoT). IoT products need not be technically complex, but they do have to be customer-obsessed. This case study examines a rapidly growing company named Mobike to unveil how it leverages IoT technologies to intelligently solve a long-standing headache in big cities: the "last mile" problem. CIOs and other business leaders can learn from Mobike's experiences when planning the development of their own IoT solutions.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • Challenge: City Commuters' Lifestyle And Efficiency Are Gridlocked
  • Solution: Bike-As-A-Service Offers An IoT-Enabled Breakthrough
  • Result: Customer Satisfaction, Media Attention, And Happy Officials
  • Recommendations

  • Design Customer-Obsessed IoT Solutions From The Outside In
  • Supplemental Material
  • Related Research Documents