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For CIOs

Case Study: Philips' Journey Toward Becoming A Connected Business

Lessons Learned From Philips' CIO About The Strategic, Operational, And Cultural Transformation

March 24, 2014

Why Read This Report

The connected business is central to the age of the customer. To succeed in the age of the customer and thrive in times of digital disruption, businesses need to transform into highly collaborative and customer-driven organizations. The dynamics of doing connected business are outlined in the related Forrester report "Connected Business: A New Style Of Doing Business." This report presents the case study of Royal Philips. It highlights the strategic decisions that Philips has made to transform itself into a connected business under the auspices of Jeroen Tas, one of the most renowned technology visionaries in Europe, and who until recently was the CIO of Philips (he is now CEO, Informatics Solutions and Services at Philips Healthcare). Forrester believes that Philips offers CIOs valuable lessons in planning the transition to a connected business. CIOs should familiarize themselves with the strategic, operational, and cultural transformation that Philips is going through and learn from it.

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Table of Contents

  • Overcome Your Legacy Silo Culture That Is Preventing Transformation
  • Aim For A Highly Collaborative Customer-Driven Organization
  • Sell Digital Propositions — Not Standalone Products
  • Philips Is An Example To Other Firms

  • CIOs Can Act As Facilitators Of The Transformation Process
  • Supplemental Material
  • Related Research Documents

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