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For B2C Marketing Professionals

Case Study: Spring Airlines' Digital Business Takes Off With Social Marketing

September 16, 2015

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Why Read This Report

B2C marketers increasingly face the challenge of engaging hypersocial, always-addressable digital consumers. This case study explores how Spring Airlines invested in social marketing to accelerate its digital business. B2C marketers can use this report to learn how to achieve positive returns on their investments in social marketing initiatives and support their transition to a digital business.

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Table of Contents

  • Spring Airlines Thrives As A Digital Business, Challenging Incumbents
  • Spring's Social Marketing And Digital Business Best Practices
  • RECOMMENDATIONS

  • Focus On Business Outcomes To Drive Social Marketing's Value
  • Supplemental Material
  • Related Research Documents

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