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Case Study: Starbucks Accelerates Growth With Alibaba's New Retail

How The Coffee Giant Drives Business Growth By Plugging Into The Largest Online-To-Offline Ecosystem In China

March 23, 2020


Why Read This Report

Despite its dominance in the coffee retail segment, Starbucks struggled to serve empowered Chinese consumers efficiently and keep pace with fast-emerging local competition. The coffee chain has been fighting back, partnering with Alibaba to accelerate its business growth in China. Alibaba's New Retail solutions and broad ecosystem enabled Starbucks to create effective experiences throughout the customer journey and grow its business. Digital business pros can use this case study learn how to accelerate retail business growth with broad online and offline ecosystems.

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Table of Contents

  • Boost Omnichannel Commerce With New Retail Ecosystem Partners
  • Situation: Starbucks Faced Digital Challenges In China
  • Approach: Provide Seamless CX Throughout The Customer Lifecycle
  • Results: The Partnership With Alibaba Drove Strong Business Growth
  • Recommendations

  • Embrace Ecosystem Partners To Boost Omnichannel Transformation
  • Supplemental Material
  • Related Research Documents

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