Case Study

Case Study: Technology Innovation Enables Nongfu Spring To Strengthen Market Leadership

July 1st, 2013
Charlie Dai, VP, Principal Analyst
Charlie Dai VP, Principal Analyst
With contributors:
Dane Anderson , Alex Cullen , Rita Xia

Summary

It's not easy for a local Chinese company to grow to occupy the leading position in a highly competitive market segment. But Nongfu Spring did this in the bottled water manufacturing industry in China, which counts 15 major players, including global giants like Pepsi, Coca-Cola, and Watsons. What's the magic behind this achievement? Nongfu overhauled its architecture from top to bottom, taking advantage of innovative cloud, application, and big data technologies to support geographic and market expansion and new ways of doing business. Similarly, the company transformed its IT organizational structure to make it more agile, balancing responsiveness to business requests with centralized visibility and control. This report describes four of Nongfu's best practices that other firms should consider to enable their own business strategies.

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