Case Study

Case Study: Tuning In To Neustar's Briefing Performance Program

The Role Of Active Hosts In Briefing Success

November 22nd, 2011
Kevin Lucas, Principal Analyst
Kevin Lucas Principal Analyst
With contributors:
Eric Lobel , Allison Hellberg

Summary

Neustar has dramatically increased the level of analyst acceptances of briefing requests, the coverage it gains from those briefings, and the willingness of analysts to offer help in the form of press quotes, media interviews, sales leads, and other types of assistance. Unusually, the analyst relations (AR) team has achieved all of this by borrowing techniques from a completely different profession: radio.

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