Case Study

Case Study: YouTube Adapts Its Product Strategy For Education

March 20th, 2012
Sarah Rotman Epps, null
Sarah Rotman Epps
With contributors:
Annie Corbett , Carlton A. Doty , Andia Vokshi

Summary

Digital disruption continues to work its way through the education industry, creating new product opportunities for product strategists who are attuned to the industry's changes. Apple's recent launch of iBooks 2 and iBooks Author has brought more attention to digital products in education, but Apple isn't alone in targeting the classroom. Google — Apple's competitor in mobile and in many other products — has education in its sights as well. Product strategists from YouTube, the web video giant owned by Google, have tweaked their product strategy to appeal to educators. Product strategists from other industries can learn from YouTube's example: Reorient your existing products to take advantage of new opportunities presented by digital disruption.

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