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For eBusiness & Channel Strategy Professionals

Case Study: mBank Builds A Next-Generation Online Banking Experience

November 12, 2013

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  • By Stephen Walker
  • with Benjamin Ensor,
  • Oliwia Berdak,
  • Alex Causey

Why Read This Report

Poland's mBank launched a revolutionary new online banking platform on June 4, 2013. The new platform delivers a new generation of digital banking, with a mix of customer-centric interfaces, advanced and integrated money management features, quick search, gamification, real-time customer relationship management (CRM), merchant-funded rewards, Facebook integration, and video banking. Read this report to understand how to better harness digital technologies to deepen customer relationships and increase revenue.

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Table of Contents

  • Situation: mBank Wanted To Deliver A Modern Digital Experience
  • Best Practice: mBank Completely Overhauled Its Online Banking Site
  • Results: It's Early Days, But The Indicators Are Encouraging
  • Next Steps: mBank Will Extend These New Experiences To Mobile

  • Digital Executives Should Learn From The Leaders In Any Industry
  • Related Research Documents