Case Study

Case Study: Giffgaff Turns Customers Into Members Of Its Community Business Model

The Community Business Model Helps Drive Innovation And Successful Customer Engagement

November 3rd, 2017
With contributors:
Pascal Matzke , Michael Glenn


UK-based mobile virtual network operator (MVNO) giffgaff has found that using a community-based business model delivers business benefits. The operator actively involves customers in running the business through co-innovation and ongoing membership support. This case study shows CIOs looking to enhance their firm's customer experience and operational efficiency how giffgaff leveraged its customer community to accomplish just that.

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