Case Study: HDFC Bank Starts Its Journey To Improve Its Online Customer Experience

How A Bank Drives Customer Engagement With Hyperpersonalized Experiences
May 6th, 2019
With Contributors:
Sukriti Dangi
and Bill Nagel


To offer the right banking products to the right people, HDFC Bank needed to improve how it engaged existing and prospective customers online. Including a small degree of personalization in its marketing campaigns wasn't enough; the bank needed to improve

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