Case Study

Case Study: How Levi Strauss & Co. Used Innovation To Create New Market Leadership

Overcome Internal Challenges To Disrupt Your Market

September 19th, 2018
James Staten, null
James Staten
With contributors:
Matthew Guarini , Audrey Hecht , Diane Lynch


Levi’s Commuter X Jacquard by Google is a clever example of a digital-business value innovation that gives an enterprise a new market leadership position. Bringing the Bluetooth-enabled commuter jacket to market required overcoming internal resistance from leaders who were focused on the brand’s existing products and tactical priorities. For CIOs thinking about how to turn their companies into market disruptors and innovation-driven leaders, this Levi Strauss & Co. (LS&Co.) case study will shed light on how to address the challenges and opportunities.

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