Case Study: Lloyds Banking Group Transforms Through 10 Customer Journeys

Embrace Digital Business Transformation That Delivers Customer Value And A New Operating Model
March 16th, 2017
With Contributors:
Benjamin Ensor
and Edoardo Zavarella


In 2014, Lloyds Banking Group, one of the UK's leading financial services firms, embarked on a three-year digital business transformation with a £502 million budget. The transformation has gone beyond digital experience enhancements to reach the goal of b

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