Healthcare organizations face a daunting task of improving patient experience, reducing per capita costs, and improving health outcomes with efficient and scalable yet personalized services. In 2007, Seattle Children’s Hospital appointed a chief data officer (CDO) to drive a new data-and-analytics-oriented approach. This report shares that approach — and the successes of one of the first CDOs and his team in building a service — to help customer insights (CI) professionals and their peers better leverage data and analytics.