Report

Case Study: Starbucks Accelerates Growth With Alibaba's New Retail

How The Coffee Giant Drives Business Growth By Plugging Into The Largest Online-To-Offline Ecosystem In China
March 23rd, 2020
With Contributors:
Han Bao
and Bill Nagel

Summary

Despite its dominance in the coffee retail segment, Starbucks struggled to serve empowered Chinese consumers efficiently and keep pace with fast-emerging local competition. The coffee chain has been fighting back, partnering with Alibaba to accelerate its

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