Report

Case Study: Telefónica Digitizes Its Operations In Service Of The Customer

Simplified And Automated Operations Drive Employee Engagement And Better Customer Experience
June 7th, 2017
With
and Michael Glenn

Summary

This case study covers the transformation of Telefónica's operations as a driver of improved customer experiences. It shows how the CIO's focus on simplification and automation, including a "zero back-office" model, created operational efficiencies and su

Want to read the full report?

This research is not available for purchase at this time.

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.