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For eBusiness & Channel Strategy Professionals

Challenge Traditional Leadership To Win At Digital Transformation

Chief Digital Officers Can Thrive, But The Role Is A Double-Edged Sword

February 5, 2018


Why Read This Report

More than half of firms are in the grip of digital transformation, yet too many place their faith in traditional functional leaders. Digital business demands a new breed of leaders, those that place the customer front and center and work across functions to drive systematic, lasting change in their organizations.

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Table of Contents

  • Functional Leadership Is The Starting Point, Not The End Game
  • Recommendations

  • Digital Leaders Must Disrupt Departmental Fiefdoms
  • Supplemental Material
  • Related Research Documents

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