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For B2B Marketing Professionals

Chart Your Course To B2B Marketing Transformation

Roadmap: B2B Marketing Playbook

March 9, 2020

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This is the Roadmap report in The B2B Marketing Playbook For 2021.

Why Read This Report

B2B marketing leaders must evolve — and quickly — from their traditional role of brand steward, lead-generation machine, and sales supporter to become an architect of engagement across the entire customer lifecycle. Transformation is necessary, but the organizational stress — if not properly managed — will put the transformation at risk. This report, and its companion tool, will help you develop your roadmap to operationalize marketing transformation.

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Table of Contents

  • A Roadmap Can Keep You On Track During Your Transformation
  • Recommendations

  • Develop A Passion For Leading Change
  • Supplemental Material
  • Related Research Documents

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