Skip to main content

Save or Share this Report

For B2B Marketing Professionals

Chart Your Course To B2B Marketing Transformation

Roadmap: B2B Marketing Playbook

March 9, 2020

Primary author headshot

Authors

Playbook icon

This is the Roadmap report in The B2B Marketing Playbook For 2020.

Why Read This Report

B2B marketing leaders must evolve — and quickly — from their traditional role of brand steward, lead-generation machine, and sales supporter to become an architect of engagement across the entire customer lifecycle. Transformation is necessary, but the organizational stress — if not properly managed — will put the transformation at risk. This report, and its companion tool, will help you develop your roadmap to operationalize marketing transformation.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).

Purchase

Table of Contents

  • A Roadmap Can Keep You On Track During Your Transformation
  • Recommendations

  • Develop A Passion For Leading Change
  • Supplemental Material
  • Related Research Documents

Recommended Research