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For B2C Marketing Professionals

Chart Your Course To Marketing Measurement Maturity

Road Map: The Marketing Measurement And Insights Playbook

July 17, 2019


Why Read This Report

Marketing measurement and optimization is an indispensable discipline for B2C marketing leaders because it helps tame the flood of marketing and customer data, providing insights that fuel business decisions. Marketers must have a clear marketing analytics road map, aligning the right business objectives with the right analytical approach. This report provides the road map to help plan and successfully deploy a measurement initiative.

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Table of Contents

  • Match Your Strategic Plan To Your Current Measurement Maturity
  • Five Steps To Successful Marketing Measurement
  • Recommendations

  • Take A Phased Approach To Build Confidence And Prove Value
  • Supplemental Material
  • Related Research Documents

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