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For B2C Marketing Professionals

Chatbots Are Transforming Marketing

Use Chatbots To Help Customers Discover, Explore, And Engage With Your Brands

May 24, 2017

Why Read This Report

Marketers' interest in chatbots is growing rapidly, and many plan to launch a branded chatbot in 2017. Success will hinge on marketers' ability to define a clear purpose for the chatbot and set clear objectives for the marketing team. This report shows B2C marketing professionals how to use chatbots for marketing by focusing on the discover, explore, and engage stages of the customer life cycle.

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Table of Contents

  • Interest In Chatbots Is Growing, But Marketers Struggle To Deliver Value
  • Chatbots Are Meaningful Only When Marketers Set Clear Goals
  • Recommendations

  • Develop The Right Strategy To Use Chatbots For Marketing
  • Supplemental Material
  • Related Research Documents

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