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For Customer Insights Professionals

Cheap Smartphones Are Driving Worldwide Mobile Adoption

ForecastView Document

March 17, 2015

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Why Read This Brief

Forrester recently published a global mobile and smartphone forecast that highlighted the growing penetration of smartphones, especially in China and India. This increasing penetration affects other related markets like online retail, digital advertising, social media, and mCommerce. Companies are starting to focus on mobile as users spend more time on their mobile devices than on desktops. Our forecast also outlines new ways for handset manufactures to align product development based on the market they are catering to. This report presents our new segmentation for the global smartphone market.

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