In many organizations, the chief data officer (CDO) role has evolved to become more of a chief insights officer with purview over both data and analytics. With a single role responsible for the entire data value chain, organizations can ensure an equilibrium in the supply and demand for data. Plus, designing and launching new products and services can transform the organization from a cost center into a revenue generator. This report helps tech executives understand how CDOs — and other data insights leaders — can accelerate their organization’s journey to become an insights-driven business, serve as change agents, and deliver business value.