China Appliance Market Dynamics, 2013 To 2017

January 11th, 2013

Frank Liu

With contributors:

Gene Cao , Bryan Wang , Michael Barnes , Rita Xia

Summary

Understanding of and interest in appliances is surging in China as organizations there struggle to manage massive growth while simultaneously using traditional infrastructure and platforms to simplify IT deployment and management. Appliances have a strong perceived business value among Chinese IT decision-makers, and more choices have become available in the market. As a result, appliance usage will surge over the next three to five years. In particular, the Chinese government and state-owned enterprises (SOEs) will adopt appliances, as these organizations are planning to use their IT budgets to consolidate and facilitate their IT architecture — but private-sector demand for appliances will also expand rapidly. In this report, Forrester details the dynamics and size of the Chinese appliance market and the go-to-market approaches of key players.

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