Skip to main content

Save or Share this Report

For eBusiness & Channel Strategy Professionals

China Online Retail Forecast, 2014 To 2019

Embrace The Mobile Sales Momentum In China

February 4, 2015

Primary author headshot


Why Read This Report

China's eCommerce market continues to grow rapidly in terms of both the number of online buyers and the amount they're spending. Total online retail spending in China reached $307 billion in 2013 and is forecast to grow at a compound annual rate of nearly 20% until 2019, when it should exceed $1 trillion. What's driving this strong and increasing eCommerce momentum? Mobile sales and online retailers' expansion into new product categories and regions of the country. This report examines how China's eCommerce market will grow over the next five years and what the key trends shaping online retail development are. It will help eBusiness professionals understand how consumers and businesses are contributing to the rapid growth of eCommerce in China and which strategic initiatives they should employ to ensure success in a competitive market.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Table of Contents

  • Online Retailing Will Continue Its Strong Growth
  • Mobile Commerce Will Contribute Significantly To Online Retail

  • Optimize eBusiness Strategy To Harness eCommerce's Rapid Growth
  • Supplemental Material
  • Related Research Documents