Trends Report

China's SAP Services Market Is In Flux

Sales To SMBs And Expansion In Tier Three And Tier Four Cities Are The Market's Key Growth Engines

May 2nd, 2012
Gene Cao, null
Gene Cao
With contributors:
Bryan Wang , Michael Barnes , Eric Hsieh

Summary

The major SAP services customer base in China is evolving from large enterprises to small and medium-size businesses (SMBs) — an evolution that parallels SAP China's business transformation. Providing SAP services, especially for consulting, is a market traditionally dominated by multinational corporations (MNCs); however, more local service providers are expected to emerge as key providers, particularly by serving SMB customers. Concurrently, multinational providers are struggling with a shortage of senior talent, challenges in retaining entry-level and midlevel staff, and the emergence of local competitors. This report will address these dynamics and outline Forrester's vision of the market opportunities for SAP services in China.

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