Trends Report

Chinese Social Technographics® Revealed

Forty Percent Of Online Adults In Metro China Are Content Creators

January 23rd, 2009
Steven Noble, null
Steven Noble
With contributors:
Christine Overby , Thomas Cummings , Emily Bowen

Summary

Social media use is surging among online adults in metropolitan China. In particular, 40% are Creators — those who publish blogs, Web pages, articles, stories, videos, or audio/music content using social technologies. There are three groups that use social media very heavily: young adults, online shoppers, and the middle class. In response to this environment, online marketing in China will evolve quickly. Marketers will broaden their approach from mostly soliciting user-generated content to also creating their own. They will test and then reject disreputable practices in blogs and forums. And they will start taking a longer view of customer relationships.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.