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For Application Development & Delivery Professionals

Choose The Right CRM Solutions For Your Organization

Tools And Technology: The CRM Playbook

February 12, 2021

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This is the Tools And Technology report in The CRM Playbook For 2021.

Why Read This Report

The CRM technology landscape is changing with the commoditization of core features, the fragmentation of CRM, the rise of platforms and ecosystems of value, and the need to provide industry-specific capabilities. Vendor consolidation further complicates the marketplace. This report describes best practices that application development and delivery (AD&D) professionals should follow to select the best-fit solution and provides an overview of top solution offerings to support your CRM strategy. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

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Table of Contents

  • Navigating The CRM Tech Ecosystem Is A Challenge
  • Use A Four-Phase Approach: Organize, Narrow, Evaluate, And Decide
  • Recommendations

  • Choose Vendors Wisely, But Expedite The Process
  • Related Research Documents

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