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For B2C Marketing Professionals

Cisco Advances Further Into The Living Room

It Sets Its Sights On Consumer Video With The Acquisition Of Pure Digital

June 5, 2009


  • By Nathan Safran
  • with Paul Jackson,
  • Dan Wilkos

Why Read This Brief

While many wondered aloud at the strange bedfellows that Pure Digital Technologies — a straightforward, non-networking, consumer devices brand — and enterprise powerhouse Cisco Systems make, the recent acquisition demonstrates Cisco's intention to escalate its efforts to plant its flag in our living rooms. How well Cisco succeeds in integrating the Flip camcorders into a cohesive, consumer-centric Cisco offering is a litmus test for Cisco: Can it become a consumer brand or will it remain an infrastructure firm?

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