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For Customer Insights Professionals

Citizen Perspectives On The Smart City

A Technographics® 360 Report: Using Survey, Qualitative, And Behavioral Data

September 16, 2015


Why Read This Report

When it comes to building smart cities, local governments must take their citizens' views into account. This report applies Forrester's Technographics 360 methodology to reveal US and UK citizens' readiness, attitudes, and expectations regarding the cities of tomorrow. By combining survey, behavioral, and qualitative insights, we reveal how citizens feel about smart city technology and initiatives, helping city leaders shape smart city strategies and develop their road maps for implementation and change management within their community.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Table of Contents

  • Citizens Like The Facade But Remain Wary Of The Nuts And Bolts
  • How Forrester Can Help

  • Technographics 360 Delivers A Comprehensive View Of Consumers
  • Supplemental Material

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