Trends Report

Close The Experience Gaps With The Right Business Technology

Closing The Experience Gaps

December 22nd, 2014
Ted Schadler, Vice President, Principal Analyst
Ted Schadler Vice President, Principal Analyst
Megan Burns, null
Megan Burns
John McCarthy, null
John McCarthy
With contributors:
Michael Gazala , Nate Fleming

Summary

Companies that want to improve customer experience will increasingly rely on technology to close gaps in performance, convenience, personalization, and trust. Forrester has created a catalog showing which technologies can help close each of these four gaps. This report, originally written for CIOs, includes content relevant to CX professionals. And here's why: We have created a framework to help customer experience (CX) professionals and technology managers align around a common business technology agenda. The framework will help CX professionals ensure that their company assembles the right agile technology culture and funds the next generation of customer-enabling systems.

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