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For Customer Insights Professionals

Close The Insights-To-Action Gap With A Clear Implementation Plan

August 14, 2017

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Why Read This Brief

Many companies still struggle to realize value from predictive analytics despite considerable investments in technology and human capital. This is largely due to the insights-to-action gap — the disconnect between analytical insights and operational processes. This disappoints senior leaders and frustrates data scientists. This report outlines how customer insights (CI) professionals should implement the results of their predictive analytics initiatives to bridge this gap. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy; we revised this edition to factor in more recent data about customer analytics adoption and challenges.

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