Commerce Technology Investment Trends: 2017 To 2018

September 19th, 2017

Bruce Eppinger

Claudia Tajima

With contributors:

Fiona Swerdlow , Danielle Jessee , Meredith Cain , Sam Wolken

Summary

Digital businesses from retailers to branded manufacturers are increasing their investment in tools and technologies across commerce platforms, omnichannel, and the digital store. The simple impetus is to better serve and meet the rising expectations of their digitally savvy customers. Which technologies are retail and digital businesses investing in? Are these investments new or do they optimize or augment existing tools? To answer these questions, we used Forrester's Technographics® and panel survey data.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.