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For eBusiness & Channel Strategy Professionals

Commerce Technology Investment Trends: 2017 To 2018

September 19, 2017


Why Read This Report

Digital businesses from retailers to branded manufacturers are increasing their investment in tools and technologies across commerce platforms, omnichannel, and the digital store. The simple impetus is to better serve and meet the rising expectations of their digitally savvy customers. Which technologies are retail and digital businesses investing in? Are these investments new or do they optimize or augment existing tools? To answer these questions, we used Forrester's Technographics® and panel survey data.

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Table of Contents

  • Rising Digital Competition Drives Commerce Technology Investment
  • Introducing Forrester's 2017 Commerce Technology Investment Survey
  • Tap Trusted Service Providers To Navigate Digital Evolution, Investment
  • Recommendations

  • Use This Data To Fortify Your Digital Commerce Business Case
  • Supplemental Material
  • Related Research Documents