Save or Share this Report

For B2B Marketing Professionals

Benchmark Your B2B Content Marketing Strategy And Maturity

Auditing Practices Better Connects Marketing Content To Business Results

April 29, 2016

Primary author headshot

Authors

Why Read This Report

To understand how well B2B marketers produce and share content that creates interest, relevance, and relationships, we surveyed 113 senior marketers to gauge their content development sophistication and maturity. B2B marketing leaders should use this report to benchmark their team's ability to build content across five dimensions and transform their content approach from inside-out, product- and feature-focused to outside-in customer- and value-focused. This is an update of a previously published report; Forrester reviews and updates its research periodically for continued relevance and accuracy.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • B2B Content Marketing Self-Confidence Outpaces Actual Capabilities
  • Mature Content Practices Are Key To Engaging Empowered Buyers
  • Recommendations

  • Determine Your Level To Advance Your Content Maturity
  • Supplemental Material
  • Related Research Documents

Recommended Research