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Comparing European And US Consumers' Perspectives On Wearable Technology

A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data

December 18, 2014

Why Read This Brief

Technology publications predicted that 2014 would be "The year of the wearable" — and looking at the past 12 months, 2014 has more than lived up to that prediction. Within Q4 alone, Apple unveiled its version of the smartwatch, Microsoft announced its stake in fitness wearables, and Google extended the Android experience across its device ecosystem. At a global level, consumers are feeling the early tremors of wearable technology and have begun to respond. But will wearable technology cause a seismic shift to their lifestyles? And if so, which markets will be at the epicenter of change? Our analysis of survey, community, and social listening data reveals that consumers across continents react to wearable devices differently and are curious about the technology for varying reasons. This report leverages our Technographics 360 multimethodology research approach to compare US and European consumers' perspectives on this emerging phenomenon.

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