Report

Competitive Strategy In The Age Of The Customer

Only Customer-Obsessed Enterprises Can Survive Disruption
October 10th, 2013
With
Alexandra Hayes
Elizabeth Ryckewaert
and Josh Bernoff

Summary

Empowered customers are disrupting every industry; competitive barriers like manufacturing strength, distribution power, and information mastery no longer create competitive advantage. In this age of the customer, the only sustainable competitive advantag

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.