Trends Report

Construct The Business Case For Digital Store Transformation

January 28th, 2022
Brendan Witcher, VP, Principal Analyst
Brendan Witcher VP, Principal Analyst
Scott Compton, null
Scott Compton
With contributors:
Fiona Swerdlow , Madeline Cyr , Nicole Murgia , Taylor Hansen

Summary

Retailers today are transforming their physical stores from places to shop to digital centers of engagement. Myriad technology solutions support this transition, including automated checkout, dynamic pricing, augmented or virtual reality, and facial recognition. This report shows digital business professionals how to use Forrester’s Total Economic Impact™ (TEI) methodology to plan, implement, and manage digital store solutions.

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