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For B2C Marketing Professionals

Consumer Data: Beyond First And Third Party

Decoding The Value Of Four Consumer Data Types

July 3, 2017

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Why Read This Brief

Consumer data used to be pretty simple. There was first-party data you collected in the course of doing business, and there was third-party data from brokers and aggregators. But that was before the advent of the commercial internet, which has brought tremendous opportunity and complexity to the market. This report describes the spectrum of consumer data that's now available and how B2C marketers should combine these resources for maximum benefits.

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