Skip to main content

Save or Share this Report

For B2C Marketing Professionals

Consumer Spending In An Economic Recession

The Good, The Bad, And The Status Quo

January 5, 2009


Why Read This Report

In this economic recession, product strategists at consumer device and service firms are going to have to pay close attention to tightening budgets internally while staying on top of shifting consumer priorities. An evaluation of purchase intentions can determine which products consumers see as essential, and which they consider a luxury; mobile phone and Internet service, for instance, remain steady, while momentum for newer products such as personal navigation devices and satellite radio will slow. While consumer spending on technology will decline during the recession, not all of the news is bad — especially for technologies that provide an affordable alternative to more expensive activities.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Table of Contents

  • The Recession Will Affect Consumer Technology Spend

  • Sell Through The Recession By Adapting To Shifting Consumer Behavior
  • Related Research Documents